Branding & Signage, Wayfinding
Wayfinding and building identification EDGE/Olympic
Circular transformation of an office building
The EDGE Olympic office building dates from 1990 and has undergone a complete transformation based on a design by de Architekten Cie.
Not only the total image has been completely modernised, but the building has also obtained an eye-catching circular roof expansion.
From EDGE Technologies VB&VH have obtained the assignment for the wayfinding and building identification of this extraordinary building on the ‘Amsterdamse Zuidas’ (South Axel) close to the Olympic Stadium.
The wayfinding has been executed in natural wood with black coated metal frames, and exists of a specially developed directional/index sign system, including in- and external totems; with on the external totem in front of the building the special 3D technology has been applied.
In additon various foil lettering and decorations have been applied throughout the building.
On the glass façade of the roof expansion on the building exterior, the spectacular 3D EDGE logo , which was made possible by applying 3 different materials and processing techniques.
With a diameter of 2,5 meters and completely in ‘metal look’, this forms the ‘piece de resistance’ of the project.